Hello, I'm
Shannen
Ballester
Content Strategist | YouTube SEO | Workflow Automation
Content Strategist with experience in digital media, YouTube SEO, and workflow automation. Skilled in developing data-driven content strategies, optimizing digital content for audience growth, and managing multi-platform campaigns.
Years of
Experience
2+
Years Experience
50+
Projects Delivered
10M+
Content Views
What I Offer
My Specialties
Content & SEO
YouTube SEO
Optimize your videos for maximum visibility and growth
Content Strategy
Data-driven strategies to engage your audience
SEO Optimization
Improve search rankings and organic reach
Social Media & Marketing
Social Media Management
Grow and engage your community across platforms
Digital Marketing
Comprehensive campaigns that drive results
Graphic Design
Visual content that captures attention
Automation & Systems
Workflow Automation
Streamline processes with Make.com and Zapier
AI-Assisted Content Systems
Leverage AI for efficient content creation
Process Optimization
Improve efficiency and productivity
My Journey
Education & Experience
Experience
Video Content Producer
GMA New Media, Inc.
Quezon City
- •Created and managed digital content for GMA platforms, including YouTube, Facebook, TikTok, X (Twitter), Dailymotion, and the official website.
- •Developed content strategies and applied SEO best practices to boost audience engagement, viewership, and rankings of GMA Integrated News programs such as 24 Oras, Saksi, and State of the Nation.
- •Wrote engaging and platform-specific copies for News and Public Affairs shows while helping increase digital reach and revenue across GMA's online platforms.
Digital Marketing Officer / Graphic Artist
PSACI Create Your Career
San Juan City
- •Produced creative marketing collaterals and visual content to support the company's branding, campaigns, and promotional activities.
- •Developed and implemented digital marketing strategies to strengthen brand presence and increase audience engagement across online platforms.
- •Managed and maintained social media pages, creating well-researched content and promotional copies for both digital and print publications.
Education
Bachelor of Arts in Political Science
Technological Institute of the Philippines
With Distinction (President's Lister)
Core Competencies
Portfolio
My Recent Projects
Copywriting
YouTube Title & Description WritingBiyahe Ni Drew
Travel documentary show featuring Drew Arellano exploring destinations across the Philippines and abroad. I write engaging titles and descriptions that capture the essence of each adventure.
I Juander
Food and lifestyle documentary exploring Filipino cuisine and culture. I craft compelling titles and descriptions that entice viewers to discover local food stories.
Kara Docs
Documentary series hosted by Kara David featuring inspiring human interest stories. I write titles and descriptions that capture the emotional depth of each story.
Other Projects
GMA News Digital Content
Led content strategy and SEO optimization for major news programs including 24 Oras, Saksi, and State of the Nation, significantly boosting engagement and viewership across digital platforms.
PSACI Social Media Campaigns
Managed and grew social media presence and created marketing materials for PSACI, an educational consultancy helping students study abroad.
Workflow Automation Systems
Implemented automated workflows using Make.com and Zapier to streamline business processes, improve efficiency, and reduce manual tasks.
Get in Touch
Contact Me
Have a project in mind or just want to chat? I'd love to hear from you. Let's create something amazing together.